Leads are the lifeblood of any successful business. Whether you’re a startup or an enterprise, you need to have a process that allows you to collect, convert, and close your leads. Without one, you’ll have a hard time increasing your sales and revenue.
Opinion Stage provides a great lead generation tool that lets you generate more leads and leads in a higher quality.
Here is step-by-step example of how a large marketing company generates leads using a quiz:
Step #1 - ask a quiz question that appeals to your audience
Step #2 - ask a few questions in an interactive & visually appealing way
Step #3 - gather leads for your business before displaying the results
Step #4 - View results + add a call to action button
This method works multiple times better than just placing a standard lead form on the page, as users are invested in the content and want to complete an activity they like. Not only will you get more leads, you will also get much more qualified leads as each email lead will be associated with the answers of the user.
2 Live Examples
Track Results & Performance
Use Opinion Stage statistics dashboard to measure all aspect of the lead generation campaign including, the number of leads generated, engagement rate, drop-off points, and more. You can also export all of this information for advanced analysis. Below is an example of a report:
Opinion Stage lets you add tracking pixels to the different parts of the quiz. You can configure these pixels to “fire” based on the answers users provide, and then integrate your data with Facebook Ads & Adwords to target qualified leads with different messages after they’ve left your site.
Marketing Stack Integrations
You can integrate with your marketing stack to send leads and associated information to hundreds of marketing automation and email services. This allows you to fully integrate your Opinion Stage lead generation campaigns with your existing marketing stack.