How to Create a Standard Form
First, open the Standard Form Creation Page
Enter the Form name, title & description
Add the form fields from the 7 field types offered
Configure the closing screen that is displayed after users submit the form
Publish the form and you are done!
Note that you can define for each field if it is mandatory or not for submitting the form and the order in which it is displayed
Tips for making a great Form:
Think about your audience: have a clear concept of who the audience is, and what is the information they will feel comfortable sharing with you.
Avoid too many fields: each field you add to the form, will cause the user to spend more time on it, increase the drop off, and thus reduce the number of submissions. Keep the number of fields to the minimum required.
Motivate: verify your users have a good enough motivation to submit the form (e.g. offer discounts, interesting articles, tips ,etc)
Clarify how often you plan to contact the users: if requesting the users' contact info (e.g. email, phone number, etc) explain to the users what and how often you intend to communicate with them to ease their concern from spam or frequent mails/phones
Add value with the confirmation page: after the user submits the form, use the confirmation page to offer relevant information or links to interesting resources
Choose a good theme: Select (or create) a theme that fits in with your site’s UI, but also makes the form stand out.
Get notified on submissions: configure the form so that it sends you an email notification on each submission, allowing you to follow-up in a timely manner