What is a personality quiz?
Personality quizzes are comprised of a few multiple-choice questions. Personality quizzes intend to reveal something about people who take them. Answers provided by people are used to arrive at results indicative of their personality, traits, preferences, or the product/service that best fits their desires or needs.
Video tutorial
How to create a personality quiz
You can create a personality quiz in four ways:
Start from scratch: Build your quiz step by step.
Create with AI: Enter a topic and let our AI create the quiz.
Start with a template: Start with a ready-made template and customize it.
Import your own questions: Type or copy/paste your questions and answer options.
Quiz editor overview
Inside the editor you’ll see:
Left panel: Edit the quiz structure: cover page, questions, and results.
Center: Preview each card as you edit it (to see the full quiz, click Preview button in the top bar).
Right panel: Customize the content, design, and settings. The Content tab helps you set features of the card in the center. The Design tab lets you adjust branding elements. Use the Settings tab to control general quiz behavior.
Structure of a personality quiz
Cover page
Add a title, description (optional), and image or video (optional). You can upload your own image or video or search for an image (make sure to apply the free to use or share filter in this case).
Questions
Add multiple-choice questions. You can also include a lead form to collect information such as name, email, or other custom fields. This is especially useful if your quiz is designed for lead generation.
Each answer to each question should add points to one or more results. When the user completes the quiz, Opinion Stage will calculate how many points were assigned to each result and display the result that was assigned the most points.Learn more about the personality quiz logic.
Closings (Results)
Each result includes a title, a description (optional) , and image or video (optional). You can also add a call to action button (e.g., “Shop Now”, “Learn More”).
Use results to showcase personality types, recommend products, or deliver any tailored outcome. See how to use variables in closings here.
Settings and customization
In the Design tab, you can change colors, fonts, and more to match your brand. Read more about design customization.
The Settings tab gives you advanced control over your quiz. For example, you can remove the Opinion Stage branding, receive email notifications for new entries, set a closing date, adjust navigation options & more!
Distributing your quiz
Once your quiz is ready, it’s time to share it. Read all about sharing your items here.
Viewing and analyzing results
Once responses start coming in, you can track performance right inside your dashboard. You'll see how many people viewed, started, and completed the quiz, along with engagement metrics like average time and CTA clicks. You can also review individual responses and export results. Read more about each results section here.
That’s everything you need to get started with a personality quiz. If you have questions, reach out through our chat located on the bottom/right of the screen - we’re here to help!