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How to Get 5X More Leads with Quizzes/Polls

How to gather contact info such as email, name and phone with a lead form integrated in a quiz or poll

Sharon Luria avatar
Written by Sharon Luria
Updated over 6 months ago

With Opinion Stage quizzes, you can generate up to 5X more leads than a stand-alone form. You can achieve that by integrating a lead form inside a highly engaging quiz.

How to add a lead form inside a Poll/Quiz

  1. Edit your item (e.g. poll, quiz)

  2. Go to the LEAD & EMAIL CAPTURE section in the form

  3. Enable lead capture with a toggle

  4. Customize the form by clicking on the CONFIGURE LEAD FORM button - you can add any number of fields of different types to the form (name, email, phone, etc.) 

  5. Configure the lead form features - allow users to skip the form, customize the error message, etc.

  6. Click the Save button to save the form (you can also preview the lead form here)

  7. After configuring the lead form, verify you save the poll/quiz as well

Flow of a Lead Quiz

Here is a step-by-step example of a quiz for lead generation flow. Let's have a look at a personality quiz type:

Step #1 - select a quiz title that appeals to your audience

Step #2 - ask a few questions in an interactive & visually appealing way


Step #3 - gather leads (e.g. email, phone, name, etc.) before displaying results


Step #4 - View results + add a call to action button


Flow of a Lead Poll

Following is a step-by-step example of a lead poll flow:

Step #1 - Ask the poll question


Step #2 - Ask for the contact details

You can either make this mandatory for viewing the results or make it an option (in which case adding a Skip option).


Step #3 - Display the poll results

Live Examples

Lead form in a personality quiz example

Lead form in a trivia quiz example

Lead form in a poll example
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View/Export Leads

You can view the leads in the Leads report located in the results screen. You can also export the lead information to an xls/csv file by clicking the "Export Results" button at the top of the results screen.

Configure Integrations

You can integrate with your marketing stack to send leads and associated information to any marketing automation or email service. Opinion Stage supports native integrations (e.g., Mailchimp, etc.), Zapier integrations, Webhooks, and an API. This lets you fully integrate your Opinion Stage lead generation campaigns with your existing marketing stack.


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Resources

Lead Quizzes Solution Page

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