Opinion Stage's interactive items allow you to drive users to a call to action. This can vary based on the users' result. For example, you can have a call to action to "click here for more product info," and each landing page will display a different product based on the users' answer.
Other examples of a call to action, is to drive users to a mailing list, buy a product, or use a store locator, as shown in the example below.
The call to action option is available on Business plans and higher.