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Add a Call-To-Action (CTA) Button to The Result

Written by Sharon Luria

You can optionally add a call-to-action (CTA) button to the closing screen:
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If you have more than one closing, you can take it a step further by showing different CTA buttons, each with its own link, for each closing.


How to add a CTA button

To add a CTA button, select the Closing (Result) you'd like to edit, open the Content section on the right-hand panel, and enable the Call to action button toggle to add the details:
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For example, a travel company might create a quiz to help users discover their ideal vacation destination. Depending on the result, users see a tailored CTA button like “Start Planning Your Trip!"

  • If a user gets Paris, the CTA will lead to a curated travel guide or booking page for Paris.

  • If the result is New York City, the CTA would direct them to content focused on planning a trip to NYC.

This personalized approach not only enhances the user experience but also boosts engagement and conversions.
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Adding variables to URLs in CTA buttons (advanced)

You can dynamically add parameters to the URLs used in CTA (Call to Action) buttons on closing screens.
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This allows you to send parameters to the configured URL, making it easy to:

  • Direct users to different pages based on their answers for pre-filter content,

  • Pass data to external tools via the URL.
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How It Works

When editing a CTA button, you can append variables to the end of the URL as parameters. Variables are inserted using the @ symbol - the same way they’re used in titles and descriptions.
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Example

Base URL:

https://example.com/results

With dynamic filters (note: the first link is simplified for demonstration purposes, while the actual link with variables generated for your CTA button will be similar to the second one):

https://example.com/results?category=@selected_category&year=@year

https://example.com/results?category={Please select a category: a-1ee3b0b0}&year={Please select your year of birth: a-257ed82e}

If a user selected Photography and were born in 1990, the final URL will look like:

https://example.com/results?category=Photography&year=1990

This lets you send them to a page tailored to their experience - with filters already applied or prefilled.
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URL Encoding

All variable values are automatically URL-encoded, so your links stay valid and functional. For example:

  • A space becomes +

  • A percent sign % becomes %25

  • Other special characters are safely encoded too

So if the category is Graphic Design, the rendered URL becomes:

arduinoCopyEdithttps://example.com/results?category=Graphic+Design
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