There are 2 ways in which interactive items can increase your ad revenue:
Increase revenue from existing site ads – Using interactive content (e.g. polls, quizzes) on your site dramatically increases the time users spend on your site and their level of involvement. It also helps you drive new traffic via social sharing. This results in more revenue from your existing site ads.
New revenue from ads integrated into the items – Opinion Stage lets you integrate ads inside the interface of your items. These ads get a much higher ad CPM (up to 3X). Here is an example of an ad integrated into a quiz:
Who manages the ads integrated into the items?
Publishers can select between:
Managing the ads themselves using their existing ad partners (performance plan and above)
Letting Opinion Stage manage the ads and get paid every month a rev-share (note that this option requires at least 2 million monthly impressions on your items)