There are 2 ways in which interactive items can increase your ad revenue:
- Increase revenue from existing site ads – Using interactive content (e.g. polls, quizzes) on your site dramatically increases the time users spend on your site and their level of involvement. It also helps you drive new traffic via social sharing. This results in more revenue from your existing site ads.
- New revenue from ads integrated in the items – Opinion Stage lets you integrate ads inside the interface of your items. These ads get a much higher ad CPM (up to 3X). Here is an example of an ad integrated into a quiz:
Interactive content requires users to transition between pages/cards. Opinion Stage lets you configure to display different ads inside/outside the items on each transition.
Following is an example of an ad integrated in a poll set. In this example, polls are displayed in sequence, and the ad is refreshed each time a new poll is displayed:
Who manages the ads integrated in the items?
Publishers can select between:
- Managing the ads themselves using their existing ad partners (performance plan and above)
- Letting Opinion Stage manage the ads and getting paid every month (note that this requires at least 1 million monthly impressions on your items)