Opinion Stage lets you create different types of interactive items, each designed for a specific goal, from boosting engagement to collecting insights or gathering leads.
If you’re not sure which item to choose, this guide will help. Below, you’ll find a breakdown of every item you can create with Opinion Stage, what it is, and when it’s best to use it.
Personality quiz
What it is
A personality quiz provides users with a personalized result based on their answers. There are no right or wrong answers.
When to use it
Use a personality quiz when you want to:
Boost engagement with fun, shareable content
Generate leads & segment your audience based on interests or preferences
Help users discover something about themselves
Example use cases:
Knowledge quiz
What it is
A knowledge quiz is a series of multiple-choice questions with correct and incorrect answers. At the end, users get a score based on the number of correct answers.
When to use it
Use a knowledge quiz when you want to:
Test knowledge or skills
Create educational or training content
Keep users engaged with interactive learning
Example use cases:
Recommendation quiz
What it is
A recommendation quiz asks users a series of questions and recommends the most relevant product, service, or solution based on their answers.
When to use it
Use a recommendation quiz when you want to:
Recommend products from your online store
Match users with the right service, plan, solution or anything else
Increase conversions with personalized recommendations
Example use cases:
Assessment
What it is
An assessment assigns points to each answer (including negative points, if needed). At the end, users receive a total score and see a result that falls within their score range.
When to use it
Use a score quiz when you want to:
Run advanced assessments
Qualify leads
Rank users based on performance (show different outcomes based on score thresholds)
Add gamification to your content
Example use cases:
Poll
What it is
A poll is a quick way to let users vote and see results instantly. You can include one or multiple questions, and choose whether and when to show voting results.
When to use it
Use a poll when you want to:
Boost engagement
Gather opinions or preferences
Run contests or voting campaigns
Example use cases:
Form / Survey
What it is
Forms and surveys are designed to collect information, opinions, feedback, and more.
When to use it
Use a form or survey when you want to:
Collect leads, contact details
Gather customer feedback or insights
Run research or validation surveys
Example use cases:
Calculator
What it is
A calculator uses users’ answers to calculate a result using advanced formulas. Unlike assessments, calculators are not limited to simple point-based logic.
When to use it
Use a calculator when you want to:
Show a calculated result based on multiple inputs
Use advanced or weighted formulas
Help users estimate values, costs, or outcomes
Example use cases: