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Google Tag Manager Integration

Send all events in your items to GTM to trigger actions

Sharon Luria avatar
Written by Sharon Luria
Updated over a month ago

You can send all the events that occur in your items to your own Google Tag Manager to trigger actions accordingly. 

As an example, you can fire different pixels based on Quiz responses and use those pixels to run various remarketing campaigns per user segment.

Follow these steps to configure the Opinion Stage / GTM integration:

  1. Create an item

  2. Go to your account settings and click Configure next to the Google Tag Manager:

  3. In the Google Tag Manager configuration, add your GTM ID, then enable the GTM checkbox and click save. A valid Google Tag Manager (GTM) container ID always follows the format: GTM-XXXXXXX.

  4. Use the GTM debug mode to map the events in your items that you want to act on to triggers/tags.

Note: The GTM integration is part of Business and Enterprise plans.

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