Skip to main content

Meta Pixel Integration

Sharon Luria avatar
Written by Sharon Luria
Updated this week

You can optimize your Meta/Facebook campaigns based on user interactions within an Opinion Stage quiz, form or survey, by using a Meta conversion pixel.

You can set the pixel to fire based on the step or question a user reaches, for example upon survey/quiz submission.

To configure the Meta pixel:

  1. Edit your item

  2. Click the Connect tab

  3. Click the Meta pixel tab

  4. Configure the pixel ID & set the step when it should be fired

Before you begin, make sure you:

  • Have a sufficient Meta account level (Business or above).

  • Have your item published.

  • Have configured the pixel for the specific item you are testing.

  • Turn off any kind of ad blockers when testing pixels—these tracking mechanisms are often blocked very effectively. Ad blockers can be:

    • Browser plugins such as Adblock Plus or uBlock Origin.

    • DNS-based blockers, a more advanced type often installed by tech-savvy users on their router, or in corporate networks by system administrators.

In some cases, your target audience may have ad blockers enabled on a large scale. For example, programmers tend to be privacy-conscious and often use ad blockers. Keep this in mind when analyzing results.

Note: Data can take about 30 minutes to appear in your Facebook dashboard.

Did this answer your question?