Log in to your Opinion Stage account.

Create a new item or select an already existing one.

Navigate to the Lead & Email Capture section.

Click Configure Lead Form and choose which fields should be gathered & save your changes.

In the item, go to the Connect tab.

Select Mailchimp from the list of available integrations.

Turn on the toggle and click Authenticate.

Log-in to your Mailchimp account.

Authorize Opinion Stage.

Select an audience: Choose which Mailchimp list will receive the responses.

Map fields: Match the Opinion Stage lead form fields and item responses to the Mailchimp fields (e.g., email, name, phone number). You can also create your own merge fields (e.g., Preferred weather). Find out how to do it here.

You can configure to require a double opt-in before adding an email to your list. Double opt-in means, that the user will get a confirmation email after submitting the item. Only if the user confirms the addition will the contact be added to Mailchimp.

Apply Tags: Assign contacts to specific Mailchimp tags for segmentation. You can either add a global tag to all the added contacts, or you can add different tags based on the closing screen the user gets (this is relevant only if you have multiple closings in your item as you do in personality quizzes).

Submit a test response in your Opinion Stage item (please note that Mailchimp ignores emails like e.g. @test.com).

Check your Mailchimp audience list to ensure the response appears.

If needed, adjust the field mapping settings.

In your Mailchimp account, go to Audience and select All contacts.

If you have multiple audiences, choose the Current audience you want to modify, then click Settings. If you have only one audience, simply click Settings.

Select Merge fields and merge tags.

Click Add A Field, then select the format, for example Text.

Complete the form as needed, ensuring the Visible? checkbox is checked.

Click Save Changes to apply your updates.